BEATA WILCZEK BAILLY

Keynotes on AI and human behaviour

I speak about what AI changes for people: how we learn it, trust it, resist it and imagine with it. Each talk draws on research in social psychology, design and futures, and is tailored to the audience in the room.

FormatsKeynotes · Leadership briefings · Panels & moderation. Online or in person, in English or Polish.

Best forConferences, client events, leadership away-days and university programmes.

Speaking

Keynotes

  1. Smarter or Scared? Building AI CompetenceAI changes how work gets done and how people see their own expertise. Combining practical upskilling with the psychology of change, it shows what generative AI can do, where it fails and how to judge its outputs, including what the EU AI Act asks of organisations. People leave with a clearer picture of what is actually going on, and better questions to bring back to their work.
  2. When the Interface Becomes a PersonAn agent that remembers your preferences. An avatar that represents you. A digital creature you grow attached to. This keynote examines how voice, appearance, memory and behaviour shape our relationships with technology, and what companies need to understand about trust, attachment and influence when designing experiences that feel personal.
  3. Design After AI: What Are Designers For?From shaping a brief to evaluating outputs, this keynote gives design and creative teams a practical framework for working with generative AI. Authorship, taste and creative judgement become concrete decisions: what to generate, what to keep and what to develop. Teams leave clearer about what to try, what to question and what to keep for themselves.
  4. Meet Your Future Customers: Generation BetaWhat will a twenty-year-old crave in 2045? From food and coveted products to shared experiences and new communities, this keynote explores the desires of Generation Beta. Combining research with playful scenarios, it helps brands imagine what a generation raised with AI will consume, value and belong to, and how to design for them today.
  5. Why We Shop When We’re ScaredFear changes what feels necessary, desirable or worth the risk. Drawing on consumer data, psychological research and history, this keynote traces how fear shapes buying behaviour. Through five psychological motivations, it helps brands recognise recurring patterns, anticipate shifts in demand and sharpen decisions on products, positioning and communication.
  6. Should Your Humanoid Wear Underwear?Would you take your humanoid shopping? Start with a pair of briefs: who chooses them, why would it need them, and can a machine be naked? Moving between robotics, fashion and speculative design, this keynote uses one intimate garment to examine autonomy, personhood and the social rules we may build around humanlike machines.

Where I have spokenGoogle · Warsaw Stock Exchange · AlphaTauri x T-Mobile · Fotografiska · Vogue Polska x BCG · Copenhagen Fashion Week

Guest lecturesRoyal College of Art · Parsons Paris · London College of Fashion · Aalto University · Bunka Fashion College, Tokyo · American University of Beirut · Dubai Institute of Design and Innovation. I have presented my work from Mexico to Japan, with talks in the US, China, Taiwan, Lebanon and across Europe.

What organisers say

As a keynote speaker, Beata consistently captivates her audience, delivering deep insights that help leaders make better decisions about technology and its impact on people.

Marte Hentschel, Co-Founder, VORN, The Berlin Fashion Hub · Berlin, 2023

Beata inspired us and our customers' guests with her presentation on wearable technology […] and left a lasting impression.

Marc Meiré, Managing Director, Meiré und Meiré · Cologne, 2023

WatchRe-imagining Fashion: Towards an Ethical Future · Vogue Polska x BCG Summit, 2022 ↗

Speaker bio

Short, for programmes
Beata Wilczek Bailly is a researcher, educator and strategist studying how people learn, trust and resist AI. Trained in social psychology, she has given more than 100 talks and lectures, from Google to Copenhagen Fashion Week, and works with design-led brands and technology companies across Europe.

Long, for bureaus and introductions
Beata Wilczek Bailly is a researcher, educator and strategist studying how people learn, trust and resist AI. Trained in social psychology, she studies technology adoption from the side of the people expected to use it. Her doctoral research at the Academy of Fine Arts Vienna (thesis submitted) is the largest global study of digital fashion education to date, covering 370 programmes in 54 countries. She founded the strategy and education studio UNFOLDING and has worked with Nike, BMW, T-Mobile and H&M. Over fifteen years in higher education she has designed more than 40 courses, and she has given more than 100 talks and lectures from Mexico to Japan. She hosts the podcast Fashion Knowledge and writes the newsletter New Patterns.